It offers an unprecedented opportunity, representing a community of more than 1 billion people connected to each other. It is now the world’s largest information, communication and distribution network, and businesses need to adapt or rewrite their plans to make the most of its potential.

Just a few years ago, the internet was for people who understood computers. Now people spend up to seven hours of their spare time a week online — twice as long as reading a newspaper. Teenagers spend more time on the internet than watching TV. The internet has radically changed the way we consume media — for many it has become their primary source of information and entertainment.