Archive for July 9th, 2008
Originality and worthiness
Your website should stand out from the crowd.
You should try to regularly add and update articles about your services or product range.
Add a blog to your website. It will create information rich text and help you on your way to popularity. And how about a directory of valuable links and resources?
Check out the competition!
If they are doing it correctly, then find out which sites link to them and try to emulate it. See how much information they have on their site. If its much more than you, then changes have to be made!
Submit your site to internet directories. But be careful you choose carefully and wisely.
Of course what you should really do is leave it up to the experts! Contact us today for a proposal of how we can turn your internet presence around!
July 9th, 2008
Years ago, businesses would have spent tens of thousands of pounds on advertising campaigns incorporating, print, TV or radio media. But today, this whole concept has changed. With customers no longer randomly looking for a product or service, the internet offers a great opportunity to develop a targeted route to your market thanks to SEO (search engine optimisation). With the ever-increasing amount of websites, firms need to focus on the content, functionality and positioning of their web presence. This is something that ableseo.com can help with. Just as a successful high-street retailer will regularly update its shop window to increase foot fall, a website must be dynamic if it is to showcase a business effectively. The potential for new customers on the internet is enormous, with 2.7 billion searches each month on google alone. As people become more dependent on the internet, this audience will never go away and should be addressed accordingly with an effective seo campaign.
July 9th, 2008
Advertisers now spend more online than in the national press but the boom in digital ads has not run its course, says Paul DurmanCaroline McGuckian; LBi Media Director is quoted in last weekend’s Sunday Times.
NIGEL MORRIS, one of the most experienced figures in the online-marketing industry, likes to tell the story of what happened when his young children, then aged five and three, visited their grandmother.
His sons were watching a Scooby Doo cartoon on the Boomerang channel when they were called for tea.
As the children of a leading ad man, they were used to the latest electronic gadgetry at home – but there was no personal video recorder, such as a Sky Plus box, at their grandmother’s house.
Morris recalls the look of consternation on his five-year-old’s face as he realised he would not be able to pause the programme he was watching. He simply couldn’t understand “why he would watch something on a screen that he could not pause”.
July 9th, 2008
Why over complicate?
Are you sure that your website visitors understand the text on your web pages? If the pages are too difficult to understand, you might not earn as much as you could with your website.
How easily people can read the text on your web pages, influences your sales.
Many websites use language that is difficult to understand for the average web surfer. In addition, some webmasters prefer long and complicated sentences.
Long and complicated sentences are unprofessional and inconsiderate.
If your website text is too difficult, it may cause surfers to leave and go elsewhere. Web surfers are quite impatient people.
So how is the readability of your web pages checked?
The Flesch Reading Ease test is an official United States governmental standard to determine how easy the text is to read. It gauges the approximate level of education necessary to understand your web page content.
A high score indicates the text is easier to read, and lower scores mean it is more difficult.
Ensure your web pages are easy to understand. Don’t make it difficult for your prospective customers!
July 9th, 2008
The importance of Search Engine Optimising and algorithms:
Keep track of the changes in the search engines’ algorithms.
Sounds obvious?
The algorithm is the process used by search engines such as Google to decide a website’s rank in comparision with other sites. Therefore it is obvious, but its also very important.
Quite simply, the algorithm determines how well or poorly your site performs in relation to searching.
What have we learnt about algorithms?
Well we can’t always know everything about them. The search engines are constantly developing and altering their algorithms. Therefore we have to constantly monitor and adjust how we promote businesses. We have to understand the factors that impact on your website’s rank as well as all sorts of other factors.
It’s a constantly changing area of business promotion. We constantly change and adjust accordingly to be able to provide the best service we can to the businesses who trust us to increase their sales.
July 9th, 2008
