Advertising looks to online future

July 9th, 2008

Advertisers now spend more online than in the national press but the boom in digital ads has not run its course, says Paul DurmanCaroline McGuckian; LBi Media Director is quoted in last weekend’s Sunday Times.
NIGEL MORRIS, one of the most experienced figures in the online-marketing industry, likes to tell the story of what happened when his young children, then aged five and three, visited their grandmother.

His sons were watching a Scooby Doo cartoon on the Boomerang channel when they were called for tea.

As the children of a leading ad man, they were used to the latest electronic gadgetry at home – but there was no personal video recorder, such as a Sky Plus box, at their grandmother’s house.

Morris recalls the look of consternation on his five-year-old’s face as he realised he would not be able to pause the programme he was watching. He simply couldn’t understand “why he would watch something on a screen that he could not pause”.

Entry Filed under: Advertising